Heikki debuts universal power strips at World Chinese Entrepreneurs Convention

Jiangmen Heikki Technology Co., Ltd. unveiled a new universal power strip lineup at the World Chinese Entrepreneurs Convention in Singapore, aiming to address cross-border plug compatibility, charging, and safety needs. The launch underscores the company’s push from contract manufacturing toward a broader global brand strategy.

Why it matters: - Heikki’s debut targets a common problem for international users: incompatible plug standards, limited charging options, and safety risks from low-quality adapters. - The product launch also signals the company’s effort to move beyond OEM manufacturing and build a more global consumer and industrial brand.

What happened: - Jiangmen Heikki Technology Co., Ltd. introduced a new universal power strip lineup at the World Chinese Entrepreneurs Convention in Singapore. - The showcase included the flagship universal power strip with USB ports and models such as the HK-MP series. - Heikki also pointed readers to the company’s official website for more information on universal power strips, OEM/ODM services, and product catalogs.

The details: - The power strip is built for home, office and commercial use. - The socket array supports UK, EU, AU, TH, IN and US non-polarized plug standards. - The unit operates in a 220V–250V AC range and handles up to 2500W total power. - The design is meant to run desktop computers, printers, kitchen appliances and entertainment systems without separate travel adapters. - Wide socket spacing allows large power bricks and transformers to be used without blocking adjacent outlets. - The integrated USB section includes dual USB-A and USB-C ports. - The USB modules automatically detect connected devices and adjust output for smartphones, tablets and portable electronics. - The series includes multi-layer protection against over-current, over-charging, short circuits and overheating. - The housing uses flame-retardant PC material rated to withstand temperatures up to 750°C. - Child-safety shutters cover live contacts. - The unit uses an ultra-slim 45-degree flat plug and a 3-meter extension cord. - The angled plug is designed for tight spaces behind furniture, desks and wall units. - The product includes independent power switches per outlet channel or a master switch. - Heikki says the product line is backed by more than 30 years of manufacturing experience. - The company operates a manufacturing facility in Jiangmen’s Jianghai District in Guangdong Province. - The site spans more than 30,000 square meters and employs more than 200 people. - Heikki has been recognized as a “Specialized, Refined, Unique, and Innovative SME” and a “High and New-Technology Enterprise (HNTE).” - The company says its capabilities cover research, structural design, tooling, plastic injection, assembly and quality assurance. - Heikki holds ISO 9001, ISO 14001 and ISO 45001 certifications.

Between the lines: - The convention gave Heikki a global stage to court buyers, retailers and distributors outside its core manufacturing base. - The product mix combines travel-friendly compatibility with higher-power household and commercial use, which broadens the addressable market. - The brand push around “MOWIN • LEGEND” suggests Heikki wants more direct recognition rather than relying only on behind-the-scenes contract work.

What’s next: - Heikki plans to keep expanding its R&D and international partnerships while promoting its proprietary electrical products. - The company’s stated long-term focus is to keep developing safer and more adaptable power connection products for global markets.

The bottom line: - Heikki is using the convention launch to position itself as a global supplier of safer, more versatile power distribution products, not just a manufacturing partner.